BY BILL JUNEAU
Reading the news these days, you may well come across Dylan Mulvaney, the media's latest transgendering hero. After his star rose as an elder in the broadway musical, "The Book of Mormon," he told the world of his moving from boyhood to girlhood in Tik Tok videos which attracted millions of followers. Last year, Anheuser Busch retained Dylan as an "influencer" who would make drinking Bud Light, an even greater adventure.
The company put the face of Dylan on the blue beer can and the bubbly, chirpy Dylan, wearing a "Breakfast at Tiffany" outfit, hailed the popular brand in commercials. This month, she said, " I celebrated my 365 days of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it" Another video featured Dylan in a sudsy bathtub, having a cool Bud Light.
Anheuser Busch and its public relations team were certain that the transitioning, carefully-coiffed lady Dylan, would sweeten the pot for the beer company and that admirers of Dylan would rush to pop open Bud Light cans ---or so the company thought.
It didn't work that way and by last April, following a year of Dylan pushing Bud Light, records were in and stats showed that sales and consumption of the nation's best selling beer tanked and the company lost billions of dollars. Criticism was heavy and not flattering for the prancing, smirking and heavily made up Dylan, who is praised by LGBTQ activists who believe that men and woman can determine their sex despite the sexual package given them at birth.
Singer Kid Rock became so outraged over the company's partnering with Dylan Mulvaney that he used Bud Light beer cans as targets on a rifle range; and after destroying several dozen cans with his firepower, he turned to the cameras and yelled, "f--- Bud Light and f..... Anheuser-Busch."
Conservative Congresswoman Marjorie Taylor Greene, of Georgia, and U.S. Sen. Marsha Blackburn of Tennessee, called out Mulvaney as a “fake woman,” and labeled her gender expression as an “absurdity.” Another critic described Dylan as "everything the right loves to hate about 'trans' people in one convenient, outspoken package."
According to the Bump Williams Consulting firm, Parent Anheuser-Busch sold $71.5 million worth of Bud Light in the week ending April 29, a 23% drop compared to a year ago. Budweiser sales totaled $31.5 million that same week, down roughly 11%, the firm said. Sales of other Anheuser-Busch brands — including Michelob Ultra, Busch Light and Natural Light —also took a hit Company shares were down amid nationwide boycotts while the S&P 500 rose 2.25% over the same period. Dylan Mulvaney, 26, the "transgendering influencer" who turned out to be sort of a Bud Light "She Devil," is the offspring of a conservative Catholic family in California. She was born a baby boy and was given the Welsh name of Dylan by mother, Donna and father, James.
Talented, extroverted and always seeking attention, Dylan's star as an actor rose while appearing in the Broadway musical. Then, on Tik Tok, with her year long videos depicting her new year of being a girl, she reportedly attracted some 1.8 million followers on Instagram and another 10 million on Tik Tok--or so they say..
Ever since he was four years-old, Dylan has said. he leaned toward girl things and activities. Growing older, he reached the conclusion that he was in the wrong body and had been given the wrong package. So he opted to change his gender and because of today's woke society, garnered huge followings and is still seen as an "influencer" on television singing and prancing about in skimpy clothing and bathing suits as a chirpy young woman pushing a product.
While it is reported that her bottom equipment may remain the same, Dylan has told of extensive facial femininization surgery. In fact she goes into detail on changes to her face and head on a Tic Tok video. The surgery, she said, took "multiple hours and included; a hairline advancement; a brow bone shave; a rhinoplasty; a cheek enhancement; a lip lift; a jaw shave; a chin reduction; and a tracheal shave." Even her "tiny nipples," she exclaims proudly, have been doubled in size.
She had a sit-down interview with President Biden a big promoter of gender changing, abortion and the sexualizing of children. It is a topic with which the befuddled Biden hunches over and speaks of in his customary horse whisper. In response to a question from Dylan, President Biden said that he was definitely in favor of "gender identity bathrooms." Also, he said, that it would be "illegal and immoral" for the banning of gender affirming health care --and for interfering with the transgendering of a person
The message to Anheuser Busch and to other corners of America seems loud and clear that the transgendering craze and the new girlhood for Dylan is not looked upon with favor by millions of Americans, including those who like drinking beer. As some have said, "changing genders is not in nature's playbook and certainly is not something to aspire to; and transitioning persons should not be treated as a priestly class that can do no wrong."
Very likely, Anheuser Busch is wishing that it could quietly sneak away and wash their hands of all associations with the "trans" new lady and her "influencing" on behalf of Bud Light.
Without addressing the Dylan Mulvaney backlash and problems directly, Anheuser CEO Brendan Whitworth said that his 165- year-old company is in the business of bringing people together over a beer and not in creating issues which will divide them.
Anson Frericks, former president of Anheuser Busch, didn't mince words. He called on Whitworth to resign as CEO for having "botched" the Bud Light situation. "It's time for the shareholders and board of Anheuser to ask Whitworth to step down."
" The beer company's decision to make trans activist Dylan Mulvaney the face of Bus Light has cost the company a staggering $20 billion..and counting," said Frericks.
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In response to the backlash, Anheuser CEO Brendan Whitworth said that his 165- year-old company is in the business of bringing people together over a beer and not in creating issues which will divide them. He issued the following statement:
"As the CEO of a company founded in America's heartland more that 165 years ago, I am responsible for ensuring every consumer feels proud of the beer we brew. We have thousands of partners, millions of fans and a proud history supporting our communities, military, first responders, sports fans and hard-working Americans everywhere.......
"We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer."
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